PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We may also receive information about you from an authorized NZ Aerosports dealer who has made a contract with you about a purchase or a purchase attempt for one of our products. We refer to this information as “Order Information.”
Users of our website are also given the opportunity to subscribe to our newsletters, register on the website, or contact us through a webform or a chat tool. Which data is transmitted to us in the case of registration, subscribing, or submitting a form or a chat conversation, in addition to the above Device information, is determined by the respective input mask used for the registration. A confirmation email will be sent to the e-mail address you registered for the first time, as a double opt-in procedure. This confirmation email is used to prove whether the owner of the e-mail address is authorized to receive the newsletter.
Our newsletters contain so-called tracking pixels. Tracking pixels are a miniature graphic embedded in such emails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the NZ Aerosports Ltd may see if and when an email was opened, and which links in the email were called up. This information is used to optimize the newsletter broadcasts, as well as to adapt the content of future newsletters.
We have integrated components of the following enterprises on our website: Facebook, Instagram and Twitter. These are all so-called social networks. With each call-up to one of the pages on our website that has a social component integrated, the web browser you use will automatically prompt to download a display of the corresponding social component from the network in question, and the network is made aware of what specific subsite our website was visited by you. If you were logged in to the social network at the same time, the network will detect with every call-up to our website, and for the entire duration of your stay on our website, which specific subsite of our website you visited. This information is collected through the component and associated with your respective social network account. If you click on one of the social component buttons integrated on our website, e.g. a “like” button, or you submit a comment, the social network will match and store this information with your personal user account of the social network in question. If you wish to not transmit such information to social networks, you may prevent this by logging off from your social network account before visiting our website.
You can read more about how social networks collect, process and use personal data through the following links: https://facebook.com/about/privacy
You may choose to leave comments on individual blog contributions on our website. Blog posts may usually be commented by third parties. If you leave a comment on the blog post published on our website, the comments made are stored and published, as well as information on the date of the commentary and on your chosen pseudonym and IP address.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; In cases where necessary, to contact an appropriate reference to make sure the product you ordered is appropriate for your experience level; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We may also use Order Information for advertising and retargeting, and sales and product reporting.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns, and for general site development and bug fixing). We may also use Device Information for advertising and retargeting, and sales and product reporting.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Woocommerce in conjunction with WordPress to power our online store, we use shipping extensions and providers such as, but not limited to, FedEx, UPS or DHL to calculate shipping rates, print shipping labels, and to deliver orders, we use Infusionsoft to hold your contact and order information, Xero for accounting, and we use DPS Payment Express gateways to process payments.
You may read more about the privacy statements of the third parties stated above here:
We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For this purpose, we use integrations such as Google AdSense, Google AdWords and Google Remarketing. Further information and the actual data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting the following links:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Even though the GDPR changes only require us to apply the right to access and right to erasure to European Union residents, we would like to extend this to residents of all countries. You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, if you are a European Union resident, please note that your information will be transferred outside of Europe, including but not limited to, to New Zealand.
We clarify that the provision of personal data is partly required by law, or can also result from contractual provisions. When you place an order through the Site, we will maintain your Order Information for our records.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at firstname.lastname@example.org or by mail using the details provided below:
NZ Aerosports Ltd, 137 Great North Road, Grey Lynn, Auckland 1021, New Zealand